Setting Up Your Mobile Property with Adobe Experience Platform

In today’s digital landscape, understanding user behavior and optimizing app performance are crucial for delivering exceptional customer experiences. Adobe Experience Platform offers robust tools to achieve these goals, allowing businesses to collect, analyze, and act on data effectively. This guide will walk you through the process of setting up a mobile property on Adobe Experience Platform, integrating necessary extensions, and preparing for SDK integration.

Problem Statement

Many mobile app developers and marketers struggle to effectively collect and utilize user data to enhance customer experiences. Without a structured approach to data collection and analytics, businesses may miss opportunities to optimize app performance, personalize user interactions, and drive meaningful engagement. Setting up a mobile property with Adobe Experience Platform addresses these challenges by providing a comprehensive solution for data-driven decision-making.

Step-by-Step Guide: Setting Up Your Mobile Property

Prerequisites

Before diving into setting up your mobile property, ensure you have completed the following prerequisites:

1. Set up groups and users: Manage user permissions through the Adobe Admin Console to ensure appropriate access levels for team members involved in data collection and analytics.
2. Log in to the Data Collection UI: Access the Data Collection UI using your Adobe ID credentials. This platform serves as the central hub for managing properties, extensions, and configurations.

Creating a Mobile Property

1. Log in to the Data Collection UI:
   • Navigate to the Data Collection UI and log in using your Adobe ID credentials.
2. Create a New Mobile Property:
   • On the main page, review the existing properties and click on New Property.
   • Type a name for your mobile property and select Mobile as the platform.
   • Optionally, adjust the Privacy setting (default is typically opted in).
   • Click Save to create the mobile property.

Configuring Extensions

1. Manage Extensions:
   • Navigate to the Extensions tab on the property details page.
   • Verify that the default Mobile Core and Profile extensions are installed.
2. Configure Mobile Core Extension:
   • Click on Configure on the Mobile Core card to open the extensions detail page.
   • Verify your Experience Cloud Org ID (auto-populated).
   • Optionally, provide your Experience Cloud ID Server if needed.
   • Adjust the Session Timeout value if necessary.
   • Click Save to confirm settings for the Mobile Core extension.

Publishing Configuration

1. Deploy Configurations for Testing:
   • Go to the Publishing Flow menu on the property details page.
   • Under Development, click Add New Library.
   • Name the library and select Development as the environment.
   • Choose Add All Changed Resources to include Mobile Core and Profile extensions.
   • Click Save & Build for Development.
   • On the library card, click the ellipsis (…) and select Submit for Approval, then Submit.
   • This publishes the library to the Development environment for testing purposes.

Conclusion

Setting up a mobile property with Adobe Experience Platform empowers businesses to harness the full potential of their mobile apps by leveraging comprehensive data collection, analytics, and personalization capabilities. By following the steps outlined in this guide, app developers and marketers can streamline the process of gathering actionable insights, optimizing user experiences, and driving business growth.

Embrace Adobe Experience Platform to transform your mobile app strategy from data collection to actionable insights. Start today and unlock the power of data-driven decision-making for your business.

Resources

• Adobe Experience Platform SDK: Obtain the SDK specific to your platform (Android, iOS) from Adobe’s official documentation or SDK repository.
• Documentation: Refer to Adobe’s tutorials and documentation for detailed integration steps and best practices.

By leveraging Adobe Experience Platform, businesses can stay ahead in the competitive digital landscape by delivering personalized, seamless user experiences that drive engagement and loyalty. For further assistance or detailed implementation guidance, explore Adobe’s official resources and support documentation.