Event Tracking with Adobe Experience Platform SDK

Adobe Experience Platform SDK provides robust APIs for tracking events, actions, and app states across Android and iOS platforms. Below, I’ll outline how to create and send Experience Events, track user actions, and monitor app states using the SDK.

1. Create and Send Experience Event to Edge Network

Overview: Experience Events are structured data objects conforming to the Experience Data Model (XDM) schema in Adobe Experience Platform. Sending these events to Edge Network allows for comprehensive data collection and processing.

Android Example:

import com.adobe.marketing.mobile.Edge;

import com.adobe.marketing.mobile.ExperienceEvent;

import com.adobe.marketing.mobile.extension.edge.IdentityMap;

// Define XDM data for the event

Map<String, Object> reviewXdmData = new HashMap<>();

reviewXdmData.put(“productSku”, “demo123”);

reviewXdmData.put(“rating”, 5);

reviewXdmData.put(“reviewText”, “I love this demo!”);

reviewXdmData.put(“reviewerId”, “Anonymous user”);

// Build the ExperienceEvent

ExperienceEvent experienceEvent = new ExperienceEvent.Builder()

                .setXdmSchema(reviewXdmData)

                .build();

// Send the ExperienceEvent to Edge Network

Edge.sendEvent(experienceEvent, null);

iOS Example:

import AEPCore

import AEPEdge

// Define XDM data for the event

let xdmData: [String: Any] = [

    “eventType”: “MyFirstXDMExperienceEvent”,

    “_yourTenantId”: [

        “productSku”: “demo123”,

        “rating”: 5,

        “reviewText”: “I love this demo!”,

        “reviewerId”: “Anonymous user”

    ]

]

// Create the ExperienceEvent

let experienceEvent = ExperienceEvent(xdm: xdmData)

// Send the ExperienceEvent to Edge Network

AEPEdge.send(experienceEvent: experienceEvent)

2. Track User Actions (Adobe Analytics)

Overview: Track user actions to measure specific events in your application, such as button clicks, form submissions, or other interactions.

Android Example:

import com.adobe.marketing.mobile.MobileCore;

// Track an action with additional context data

Map<String, String> additionalContextData = new HashMap<>();

additionalContextData.put(“customKey”, “value”);

MobileCore.trackAction(“loginClicked”, additionalContextData);

iOS Example:

import AEPCore

// Track an action with additional data

MobileCore.track(action: “loginClicked”, data: [“customKey”: “value”])

3. Track App States and Screens (Adobe Analytics)

Overview: Track app states or screens to monitor user navigation within your application.

Android Example:

import com.adobe.marketing.mobile.MobileCore;

// Track a state with optional context data

Map<String, String> additionalContextData = new HashMap<>();

additionalContextData.put(“customKey”, “value”);

MobileCore.trackState(“homePage”, additionalContextData);

iOS Example:

import AEPCore

// Track a state with optional data

MobileCore.track(state: “homePage”, data: [“customKey”: “value”])

Summary

• Experience Events: Use ExperienceEvents to send structured data to Adobe Experience Platform via Edge Network. Ensure data conforms to XDM schema for effective processing.
• Track User Actions: Monitor user interactions within your app using trackAction API, providing insights into user behavior.
• Track App States: Monitor app navigation and screen changes with trackState API, facilitating analysis of user engagement.

By implementing these event tracking strategies with Adobe Experience Platform SDK, you can gather comprehensive data insights and optimize user experiences effectively. For more details and advanced configurations, refer to Adobe’s SDK documentation and support resources.