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Introduction In the fast-paced world of digital marketing, delivering personalized and cohesive customer experiences across multiple channels is no longer just a competitive advantage but a necessity. Adobe Journey Optimizer stands at the forefront, offering marketers a robust platform to orchestrate omnichannel campaigns seamlessly. This blog post serves as a comprehensive guide on how…
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Introduction Choosing the right Content Management System (CMS) is crucial for organizations looking to manage and deliver their digital content effectively. Adobe Experience Manager (AEM) and Sitecore are two prominent players in the CMS market, each offering a range of features designed to enhance web content management and digital experiences. This comprehensive guide will…
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Introduction In the world of mobile app development, debugging network requests can be a challenging yet crucial task. Charles Proxy stands out as a robust tool for analyzing and troubleshooting network traffic, particularly when working with SSL-encrypted data. This guide is tailored to help you set up Charles Proxy to work seamlessly with an…
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Introduction In the realm of mobile app development, debugging network traffic can often feel like a detective’s pursuit, especially when dealing with encrypted SSL traffic. Enter Charles Proxy, a powerful tool designed to unravel the complexities of SSL encryption. This guide will walk you through the process of using Charles Proxy to capture and…
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Introduction Adobe Experience Manager (AEM) Headless offers a robust framework for delivering content through APIs, allowing developers to build dynamic and flexible applications. This guide walks you through a quick setup of AEM Headless using the local AEM SDK, leveraging content from the WKND Site sample project and a React app to interact with…
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Introduction Adobe Experience Manager (AEM) is a powerful content management system that allows users to create and manage content efficiently. One of its robust features is Content Fragment Models, which enable users to define structured content types that can be reused across various channels. This guide provides a detailed walkthrough on creating and defining…
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Introduction In the realm of digital analytics, Adobe Analytics stands out as a powerful tool for understanding user behavior and optimizing marketing strategies. Among its many features, Adobe Analytics provides two key data tracking mechanisms: props (short for “properties”) and eVars (short for “events variables”). Both are essential for capturing and analyzing user interactions,…
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In today’s digital landscape, user privacy and consent management have become paramount. Companies must navigate the complexities of data collection while respecting user preferences. Adobe Experience Platform Web SDK offers a powerful solution through its setConsent command, enabling developers to manage user consent efficiently. This blog post delves into the intricacies of the setConsent…
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In the realm of data collection and processing within Adobe Experience Platform, understanding the distinctions between event forwarding and tags is crucial for optimizing data flows and leveraging insights effectively. This guide clarifies the differences between these two methods, providing insights into their configurations, functionalities, and use cases. Problem Statement Digital marketers and data…
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In Adobe Experience Platform, the Monitoring tab within the Data Collection UI provides vital insights into usage patterns, error events, and compute times associated with your event forwarding properties. This guide offers a comprehensive overview of how to navigate and interpret the reports available in the Monitoring tab. Problem Statement Businesses often struggle to…