•
Introduction In the world of digital analytics, integrating various data sources and visualizing customer journeys effectively are critical for deriving actionable insights. Adobe Journey Optimizer (AJO) and Adobe Experience Cloud’s Customer Journey Analytics (CJA) are powerful tools that facilitate this process. While AJO excels in journey mapping and optimization, CJA offers robust analytics and…
•
Adobe Journey Optimizer users can seamlessly integrate their report suites from Adobe Analytics into Adobe Experience Platform and Customer Journey Analytics using the Analytics source connector. Here’s how to get started: Important Note: Ensure you have the Select package to analyze data across multiple report suites. Contact your administrator for package verification if needed.…