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Introduction As organizations increasingly rely on digital interactions to drive business outcomes, the management of high-frequency data, particularly web events, becomes critical. In Adobe Experience Platform (AEP), behavioral data can dominate the profile store, often constituting up to 90% of the profile population. Proper management of this data using expiration rules ensures compliance with…
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Introduction In the ever-evolving landscape of digital analytics, the rise of advanced data solutions such as Adobe Experience Platform (AEP) has significantly transformed how organizations handle and interpret their data. However, this progress comes with its own set of challenges, particularly for those who exploit digital analytics through fraudulent practices. This blog post delves…
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Introduction In Adobe Experience Platform, robust management of user permissions for tags is crucial for maintaining data integrity, optimizing workflow efficiency, and ensuring compliance with security standards. This guide provides a detailed exploration of the various permission types available, their functionalities, and strategies for implementing effective permissions across diverse business scenarios. Problem Statement Organizations…
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Introduction Welcome to the comprehensive guide on creating an Experience Data Model (XDM) schema for web data using Adobe Experience Platform Data Collection. As an Adobe Web SDK expert, I’ll walk you through the steps necessary to establish a standardized schema, ensuring your web event data is correctly formatted and easily integrated with Adobe…
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Introduction Content Security Policy (CSP) is an essential security standard designed to protect web applications from various forms of cyberattacks, particularly cross-site scripting (XSS). For developers using Adobe Experience Platform Tags, configuring CSP effectively is crucial to balancing security with functionality. This guide delves into the methods for configuring CSP to handle inline scripts,…
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Introduction In today’s data-centric world, securely managing and configuring authentication credentials is paramount for effective event forwarding and data integration. Secrets play a crucial role in ensuring secure communication between different systems by handling authentication and maintaining data privacy. In the Adobe Experience Platform, secrets are used to manage authentication for various external systems,…