In today’s digital landscape, user privacy and consent management have become paramount. Companies must navigate the complexities of data collection while respecting user preferences. Adobe Experience Platform Web SDK offers a powerful solution through its setConsent command, enabling developers to manage user consent efficiently. This blog post delves into the intricacies of the setConsent command, exploring its functionality, benefits, and practical applications.
Introduction
The increasing emphasis on user privacy necessitates robust consent management mechanisms. Adobe Experience Platform Web SDK provides the setConsent command to help businesses align with privacy standards and manage user consent effectively. This command is vital for ensuring that data collection processes respect user preferences and comply with various privacy regulations.
Problem Statement
Managing user consent across digital platforms can be challenging. Organizations need a reliable method to capture, store, and update user consent preferences, ensuring compliance with privacy standards like GDPR and CCPA. The setConsent command addresses this challenge by offering a streamlined way to handle consent within the Adobe Experience Platform Web SDK.
What is the setConsent Command?
The setConsent command in Adobe Experience Platform Web SDK allows developers to specify whether data should be collected (opt-in), discarded (opt-out), or if consent status is unknown (defaultConsent). This command is crucial for maintaining user consent preferences and ensuring that data collection aligns with user choices.
Supported Standards
The Web SDK supports multiple consent standards, including:
- Adobe Standard: Versions 1.0 and 2.0
- IAB Transparency & Consent Framework (TCF): Ensures that user profiles in Real-Time Customer Profile are updated with consent information, provided the implementation is correctly configured.
How Does setConsent Work?
When a user’s consent preferences are set using the setConsent command, these preferences are stored in a cookie. The Web SDK retrieves these preferences on subsequent visits, ensuring consistent data collection behavior based on the user’s consent status.
Using setConsent with the Web SDK Tag Extension:
- Log in to Adobe Experience Platform.
- Navigate to Data Collection > Tags.
- Select the desired tag property.
- Go to Rules and select or create a rule.
- Under Actions, choose Adobe Experience Platform Web SDK and set the Action Type to setConsent.
- Configure the necessary fields and save changes.
- Run your publishing workflow.
Using setConsent with the Web SDK JavaScript Library:
To run the setConsent command using JavaScript, you can include various objects such as consent objects, identityMap, and edgeConfigOverrides.
javascript
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alloy(“setConsent”, {
“consent”: [{
“standard”: “Adobe”,
“version”: “2.0”,
“value”: {
“collect”: {
“val”: “y”
},
“metadata”: {
“time”: “2024-06-18T15:48:42-07:00”
}
}
}]
});
Benefits of Using setConsent
The setConsent command offers several advantages:
- Compliance: Ensures compliance with privacy laws by respecting user consent preferences.
- User Trust: Builds trust by transparently managing user data.
- Consistency: Maintains consistent data collection behavior across user sessions.
Use Cases
Use Case 1: Managing GDPR Compliance
A European e-commerce website needs to comply with GDPR regulations. By implementing the setConsent command, the website ensures that user consent preferences are captured and respected. Users who opt out of data collection have their preferences stored in cookies, and no data is sent to Adobe unless they opt in again.
javascript
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alloy(“setConsent”, {
“consent”: [{
“standard”: “Adobe”,
“version”: “2.0”,
“value”: {
“collect”: {
“val”: “n”
},
“metadata”: {
“time”: “2024-06-18T15:48:42-07:00”
}
}
}]
});
Use Case 2: Synchronizing User Preferences
A media company uses the setConsent command to synchronize user consent preferences across multiple properties. By calling setConsent on every page load, the company ensures that user preferences are up-to-date and respected, providing a seamless user experience.
javascript
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alloy(“setConsent”, {
“consent”: [{
“standard”: “Adobe”,
“version”: “2.0”,
“value”: {
“collect”: {
“val”: “y”
},
“metadata”: {
“time”: “2024-06-18T15:48:42-07:00”
}
}
}]
});
Practical Examples
Example 1: Combining Multiple Consent Standards
The Web SDK supports sending more than one consent object in a single request. This is useful when dealing with multiple standards such as Adobe and IAB TCF.
javascript
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alloy(“setConsent”, {
consent: [{
standard: “Adobe”,
version: “2.0”,
value: {
collect: {
val: “y”
},
metadata: {
time: “2024-06-18T15:48:42-07:00”
}
}
}, {
standard: “IAB TCF”,
version: “2.0”,
value: “CO1Z4yuO1Z4yuAcABBENArCsAP_AAH_AACiQGCNX_T5eb2vj-3Zdt_tkaYwf55y3o-wzhhaIse8NwIeH7BoGP2MwvBX4JiQCGBAkkiKBAQdtHGhcCQABgIhRiTKMYk2MjzNKJLJAilsbe0NYCD9mnsHT3ZCY70–u__7P3fAwQgkwVLwCRIWwgJJs0ohTABCOICpBwCUEIQEClhoACAnYFAR6gAAAIDAACAAAAEEEBAIABAAAkIgAAAEBAKACIBAACAEaAhAARIEAsAJEgCAAVA0JACKIIQBCDgwCjlACAoAAAAA.YAAAAAAAAAAA”,
gdprApplies: true
}]
});
Example 2: Using defaultConsent and setConsent Together
By configuring both defaultConsent and setConsent, organizations can manage data collection more granularly based on user interactions and preferences.
javascript
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// Set default consent to pending
alloy(“configure”, {
“defaultConsent”: “pending”
});
// Set user consent to opt-in
alloy(“setConsent”, {
“consent”: [{
“standard”: “Adobe”,
“version”: “2.0”,
“value”: {
“collect”: {
“val”: “y”
},
“metadata”: {
“time”: “2024-06-18T15:48:42-07:00”
}
}
}]
});
Conclusion
The setConsent command in Adobe Experience Platform Web SDK is a powerful tool for managing user consent preferences. By understanding and utilizing this command, businesses can ensure compliance with privacy standards, build user trust, and maintain consistent data collection practices. Whether you are dealing with GDPR, CCPA, or other privacy regulations, the setConsent command provides the flexibility and control needed to handle user consent effectively. Implementing this command within your Web SDK setup not only streamlines consent management but also enhances the overall user experience.
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